CaliforniaWeekend.com placement options
Who we are:
CaliforniaWeekend.com reaches the California residents
most apt to take vacation breaks and getaways. Our readers (many of them regular
readers of local newspaper travel sections) are actively looking for getaway
opportunities in California and don't mind spending a substantial amount of money
to try new locations or experiences. We currently have several high rankings on
several major search engines and the site is also promoted each week through our
statewide newspaper column currently published in 57 newspapers reaching nearly 4
million readers. In addition, many of these articles are online at major newspaper
sites and national sites like TripAdvisor.com. We also promote the site with
advertising in such niche publications as Arthur Frommer's Budget Travel.
Our site brings you primarily the California market -- people who can come back and
visit you more than once. Among our current banner and listing advertisers are top
hotels such as the Starwood Hotels, Fairmont Hotels, Montage Resort, La Quinta Resort,
La Costa Resort, Meadowood, Doral Desert Princess, San Diego Marriotts,
Laguna Cliffs Marriott, Furnace Creek Inn, Glorietta Bay Inn, Grand Pacific Resorts, as
well as numerous Hilton, Doubletree and Crowne Plaza hotels. We have a very high
renewal rate on our present advertisers.
One reason we are so successful in our renewals is what we call Yield Management.
We are careful not to oversell listings and banners for any given city because we
don't want our advertising to outdistance the site's ability to produce results for
each advertiser. So, when a given city seems to be reaching a maximum number of
advertisers, we will opt to sell in another area first, allowing time for the site's
constantly growing traffic levels to "catchup." That is one reason
we are launching a similar site for the Pacific Northwest -- to spread out our sales
efforts instead of overselling any given area.
Property listings:
The foundation of your buy is the "Property Listing" (pictured to the right)
which includes a listing in the Getaway
Machine, in Destinations under your city and/or region, and sometimes in other
locations as well. The basic price is $299 for an annual listing.
Banner opportunities:
Home Page Sponsor -- We have a total of 13 banner positions available on the
home page, and placement is first-come, first-served. Three of the positions appear in the
upper right hand corner of the page, while 10 positions are at the bottom of the page
and categorized by destination city.
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Exclusive Category Sponsor -- When you go to our Getaway Machine on the home
page, you'll note several categories to click on . The Exclusive Category Sponsor allows
you to "own" one of those categories. That means, when you click on that
category, only your property's banner ad would appear on the questionnaire.
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City Sponsor -- Under Choose a Destination, when you click on a given city or area, your ad would be one of only three banner ads there as well as in Midweek Bargains, Gas-wise Getaways and City Profiles when that city is selected. The three City Sponsors are also guaranteed the first three listings under the respective city in Choose a Destination.
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Getaway Report Sponsor -- one of those "Featured Getaway" banners that
appears on every report run from the Getaway Machine. The chief advantage to this banner is that it does appear on every report that is run regardless of criteria selected.
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Focus Feature Sponsor -- This banner is placed in one of our Focus Destination
articles. To see how the banner would be placed in the article, go to our
Focus Feature Demo.
There two types of Focus Feature Sponsor - Premier Sponsor & Associate Sponsor.
Our complete media kit is at Media_Kit.pdf. Thank you for considering
www.californiaweekend.com
for your upcoming promotion.
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